RI District 3270 undertook two image building initiatives in Lahore. Massive road-side billboards were deployed at: Cavalry Ground Bridge, also known as Jinnah Flyover Main Boulevard, Defence All of these locations have high traffic density which resulted in huge exposure and public awareness about Rotary among the residents of Lahore.

RI District 3270 undertook three image building initiatives in Karachi. Massive road-side billboards were deployed at: “Teen Talwar” Near Regent Plaza Hotel Near Avari Tower All of these locations have high traffic density which resulted in huge exposure and public awareness about Rotary among the residents of Karachi.